Healing landscape of Bad Kleinkirchheim

Associated persons Michael Jungmeier und Stefanie Weiglhofer
Clients Bad Kleinkirchheimer Tourismus GmbH
Regions Austria
Year 2009

Bad Kleinkirchheim is a popular winter tourism region. The concept of the “healing landscape” has been marketed since 2006 and is going to be the strapline for the development of summer tourism for the next ten years. The thermal spas and baths along with their supporting infrastructure are going to be brought under one label together with the Nockberge Mountains, and with the help of the “healing landscape” themed route will ensure both physical and mental well-being. On the instructions of Bad Kleinkirchheimer Tourismus GmbH a strategic analysis of the “healing landscape” concept is being undertaken, moderated by E.C.O. With the involvement of all the players in the region, improvements to the concept will be developed and any necessary modification of the contents will be undertaken.